When Inspiration Strikes, There’s an App To Help

March 24, 2010 Blogging, Content Writing, Mobile Marketing View Comments

The advantage to composing notes and ideas on your BlackBerry, Android, or iPhone is that – unlike the tried and true pad and pen – each has the ability to upload content to some kind of blog client or social network. Facebook and Tumblr allow users to update with ease, and there are several Twitter clients for reading and posting quick missives. For longer pieces, however, and news that must meet a schedule, there are specialized apps available to increase your productivity as you travel. Some are free, others are not, and not all are yet available across all phone platforms. Yet, if you have the means to try them all, you just may find you can go outside once in a while and seek deeper inspiration for your business interests.

Need an App for That? How Bloggers Can Reach Smart Phone Users

January 21, 2010 Mobile Marketing View Comments

Before you do sign off on that iPhone or Android application, however, you’ll want to take some time to consider if you truly need such a thing. Think about your blog and what you write and post: how broad or how narrow is your target audience? Do you have an established subscriber base you track from the blog statistics or through analytics like Feedburner? Do you believe you will see a healthy ROI in terms of new readership, monetary compensation from AdSense or other affiliations, or sales of products and services you promote?

Does Your Business Need a Phone App?

December 23, 2009 Mobile Marketing View Comments

With the rise in smart phone usage, you’ll find more people searching for practical applications to use on the go. Programs that allow for easier use of social media and online shopping are available at the touch of a button, and it seems smaller businesses are getting into the act by having apps made for their products and services. However, is this something in which you should invest money and time?

Podcasting by Phone: Update Customers with a Quick Call

November 17, 2009 Mobile Marketing View Comments

Podcasting can be a time-consuming procedure, depending on the purpose and scope of your online broadcasting program. If you have a podcast connected to your online presence – be it a weekly or monthly presentation of new products and services,… Read the rest

Optimizing SMS for Your Social Media – Always Stay Connected

October 30, 2009 Mobile Marketing View Comments

Part of being social on networks like Facebook and Twitter means being available when your visitors are active. For some businesses, it could mean being wired at all hours of the night, and while it’s reasonable that you will want… Read the rest