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It Only Takes One: Creating the Social Spark

March 11, 2010 Blogging, Industry News, Social Media View Comments

You as a social media marketer may think: what are the chances some celebrity is going to follow your Facebook or Twitter, or else share your content and spark a viral spike in unique views. It would be nice to be singled out in this manner, thereby allowing you to take advantage of growing interest in your blog or social profile – while in time the mass numbers may drop off as the Warholian fifteen minutes tick away, there remains the opportunity to maintain a higher readership than you had before you were discovered.

Information vs. Community: Determining the Direction of Your Social Media Presence

March 2, 2010 Social Media View Comments

As long as marketing exists, so word of mouth will remain the most proven method for promoting products and services. With social networks, the odds of good buzz are amplified through tweets, Yelp reviews, Digg clicks, and even the simplest of social status updates. If you want people to talk about your business, you know your presence online has to give them something for discussion.

Variety in Social Media Marketing Keeps Followers Interested

March 1, 2010 Social Media View Comments

Are auto-feeds worth the risk of losing readership, especially if one estimates a person willing to track all of your social profiles is apt to patronize your business? Do you risk less conversion, or even neglect of a particular profile, if you pull the system apart?

In Social Media, Who Owns the Name?

February 22, 2010 Social Media View Comments

The Denny’s situation may give rise to a new breed of squatters, as people claim Twitter handles and Facebook vanity URLs of known brands. Could “social-squatting” become a new term and a new headache for companies to deal with? When somebody registers for a Twitter account, who ultimately has the right to decide if the owner should part with the name – the owner or Twitter? Can or should one be able to sell the rights to a Twitter handle?

Is Your Social Media Agency Working For You?

February 18, 2010 SEO, Social Media View Comments

Some who are just learning their way around Twitter and Facebook may not feel comfortable taking on the challenge of attracting fans and followers, and as one hires an agency to handle print and broadcast campaigns, it’s natural to hand over social networking to a firm that better understands how it works. That said, you want to be certain the agency you hire is the best one to represent you and your brand.

Breaking the Wall: Taking Social Engagement to New Levels

February 18, 2010 Social Media View Comments

The challenge in making social networks like Twitter and Facebook useful in your marketing strategy is finding the audience you need for them to remain effective. One might wonder why it’s necessary to devote time tweeting links and information to a handful of followers, when their main website pulls in a healthy amount of traffic through organic or paid search. While it’s difficult to argue with hard numbers, you must also consider this: how much revenue is generated from the search traffic as opposed to referrals from social networks?

Choosing and Changing Social Media Handles: What is Best for Your Visibility?

February 17, 2010 Social Media View Comments

In reading blogs by and interview transcripts with editors and literary agents, one thing I’ve learned about the submission process is that your immediate impression can truly affect the way somebody approaches your query, sometimes even before it’s read. These days, editors and publishers eschew physical mail, preferring to accept novels and non-fiction via e-mail attachments. If you are serious about pursuing a career in, say, penning volumes of academic criticism or political history, you may wish to think twice about sending it from an e-mail handle like “mewanttwinkies”.

Four Niche Networks You Aren’t Using for Promotion, But Should

February 15, 2010 Social Media View Comments

One can use Facebook and Twitter and know that micro-blog posts on products and services should be made, and that the fan pages need updating, but what about lesser known sites where you have accounts, or should have a presence? On the outset, many social media sites may not appear to have potential for marketing, but if you know how to approach people who find you online, you may find you can have your fun and guide others toward what you have to offer without coming on like a hard sell. Depending on your industry – retail or B2B, hospitality and travel or other professional services – you can provide valuable information to those who seek it.

Breaking Down the (Google) Buzz, or Do I Really Need This?

February 11, 2010 Google, Social Media View Comments

What’s the best way to annoy a novice social media marketer? Introduce one more thing for them to master. In this line of work, one may spend hours upon hours training an entrepreneur or marketing manager to learn the finer points of building and maintaining social profiles in order to achieve high online visibility and, one hopes, an increased customer/client base. With many business owners we encounter, many are peripheral users of Facebook and Twitter – they know these sites exist, and maybe have logged once or twice, but they do understand their importance in new media marketing and work to utilize them correctly.

The Buzz on Google Buzz

February 9, 2010 Social Media View Comments

Google makes headlines once again with the rollout of Google Buzz, a social platform design to integrate various networks like Picasa and Twitter into your GMail account for easier data sharing. Apparently some accounts are already cleared for takeoff, but if you don’t see it available yet when you log on, have patience. Google certainly won’t leave you out.

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