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Just like the song says, you gotta have friends. Friends are there to help seed your Farmville gardens and help destroy the forces of evil… Read the rest
This morning I received in my e-mail a notice from The Huffington Post that they are now awarding nifty new badges to frequent commentators and networking registrants. The rules are simple: if you blog and tweet HuffPo links enough, you get a nice little sticker next to your profile. The idea behind badges for social portal members isn’t new, either. Glue and Foursquare, two rapidly growing networks for product and information sharing, have similar award systems in place. It’s not uncommon for me these days to check Twitter and see somebody I’m following post that they’ve earned the “Underwater Basket Weaving” or “Goo-Goo for Lady Gaga” badge on whatever network.
In the time of Rosa Parks, there was no Internet to publicize the conflicts that gave rise to the powerful civil rights movement, yet through word of mouth and a willingness to participate among the greater community one saw Parks’ simple refusal to give up her bus seat blossom into a series of stirring protests and events that made discrimination against race illegal in this country. With the example before us now, we can witness first hand how social media has effected how the nation feels about various issues.
Depending on your business, it’s probable you qualify as an expert in your field, and if you’re willing to invest the time in assisting others with questions and problems you’ll find your generosity goes a long way. Despite the proliferation of funny videos and snarky comments on news wires, people still do remember kind acts. The question you answer today could turn in a genuine lead sometime down the road.
It’s one thing to have an active social network account with scores of fans and followers, and another to regularly provide information and incentives to keep people interested. Unless you monitor your profiles for feedback and follow up on concerns and questions, however, you will soon discover these online hubs become stale and provide nothing more than another source for inbound linking. Management of social networking page is not unlike tending a garden – your attentiveness and care fosters growth, and like the bees that collect pollen to spread to corners you may not notice people will assist in your account’s popularity if they feel it’s worth promoting.
As developers fine tune social media to offer Internet users more options for their specific interests, we’ll see a rise in usage of niche portals. Already Yelp.com, a search and review site for local restaurants and other businesses, claims 10 million unique visits a month. You can bet it’s a popular place for browsing recommendations, and the site’s accompanying smart phone apps makes it all the easier to access. Depending on your business, you might not think it’s worth your time to establish a profile on such a site. Yet, when you consider the traffic generated there, you have to ask yourself, why not?
The company faced with marketing to a young demographic may find social media optimization a challenge, given that despite the impression of technological savvy among teenagers, If your products and services skew toward teenagers and young adults, you might ask yourself if it’s worth it to have that Twitter account or Facebook page if you aren’t certain the people who should patronize you find the right material.social networks are not where the kids are.
While the statistics provided here should not necessarily be discerned as the norm or the recommended rate of sharing data, it is interesting to note how larger companies handle their social presence. Ultimately, it’s up to you to decide how to present yourself online, and it will take time and experimentation to find the proper balance.
You as a social media marketer may think: what are the chances some celebrity is going to follow your Facebook or Twitter, or else share your content and spark a viral spike in unique views. It would be nice to be singled out in this manner, thereby allowing you to take advantage of growing interest in your blog or social profile – while in time the mass numbers may drop off as the Warholian fifteen minutes tick away, there remains the opportunity to maintain a higher readership than you had before you were discovered.
As long as marketing exists, so word of mouth will remain the most proven method for promoting products and services. With social networks, the odds of good buzz are amplified through tweets, Yelp reviews, Digg clicks, and even the simplest of social status updates. If you want people to talk about your business, you know your presence online has to give them something for discussion.
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