Home » Industry News » Recent Articles:

Domain Dilemmas: When Your URL No Longer Describes You

It’s true, Spider Writers has enjoyed opportunities to mingle with the rich and famous. We’ve always been proud to count a bona fide Guinness record holder among our clientele. For years, Hampton Roads resident George Bell was known as America’s Tallest Man, yet today we have learned his title is now claimed by a man in Minneapolis. Igor Vovkovinskiy appeared on the Dr. Oz show to be measured for the official title.

Spider Writers to Expand the Margins of US-Based Global Supply Chain

April 15, 2010 Industry News View Comments

FOR IMMEDIATE RELEASE

VIRGINIA BEACH, VA – Spider Writers, the social media optimization branch of CINIVA Systems, a leading Virginia web design firm, is proud to announce they will assist in building the social presence of MarginUp,… Read the rest

Local Business Focus Online Can Boost Search Relevancy

Whether you have a physical retail location, or a headquarters for your online concern, it’s important to have your information confirmed with sites like the Google Local Business Center, Yahoo Local Listings, Yelp.com for services and UrbanSpoon and the like for restaurants. While you might find on certain sites your listing is available – but needs only to be “claimed” by an owner or manager – taking the time to manage and enhance your listing can boost your visibility in search results. With review-based social networks, you have the added advantage of blended search paradigms to have your optimized listing called up, and regular monitoring of such pages can assist with mediocre or negative reviews, and hopefully establish your business as one that is concerned and ready to listen to consumers and clients.

How Top Companies Use Social Media

While the statistics provided here should not necessarily be discerned as the norm or the recommended rate of sharing data, it is interesting to note how larger companies handle their social presence. Ultimately, it’s up to you to decide how to present yourself online, and it will take time and experimentation to find the proper balance.

It Only Takes One: Creating the Social Spark

You as a social media marketer may think: what are the chances some celebrity is going to follow your Facebook or Twitter, or else share your content and spark a viral spike in unique views. It would be nice to be singled out in this manner, thereby allowing you to take advantage of growing interest in your blog or social profile – while in time the mass numbers may drop off as the Warholian fifteen minutes tick away, there remains the opportunity to maintain a higher readership than you had before you were discovered.

Google Acquires Aardvark Social Search

February 11, 2010 Industry News View Comments

Mashable has confirmed that it’s been a busy week for Google (when is it not?). This week they not only have launched their Google Buzz social platform, but also acquired Aardvark, a social search engine that allows users to ask questions, which are answered via various social profiles like Facebook and Twitter.

Facebook Turns 6 – You’ve Come A Long Way, Baby

Back in MY day, Facebook was very different than it is now. Only college students were allowed, and the news feed was non-existent. We didn’t use Facebook to figure out a company’s business hours, talk with our favorite aunt in Vegas or live feeds. Back when it was www.THEfacebook.com, t here was no Farmville, no Mafia Wars, dopplegangers or status updates. The utility of Facebook was brilliantly simple – if you didn’t go to class to take notes, send your friend a message (writing on the wall was kind of weird at the time).

Social Media and the Image You Convey, or Would You Buy a Used Car from a Guy With a Goofy Profile Picture?

These days, it doesn’t seem uncommon for a major company to have a policy on their employees’ involvement in sites like Facebook and MySpace. Even off the clock, you may be seen as a representative of your work, and as such may be expected to project a professional image. This doesn’t mean, of course, that businesses are watching their workers 24/7, but thanks to Google Alerts and similar watchdog applications, managers can monitor what is being said about their companies, and ultimately these updates can click through to something they feel should be handled swiftly, and perhaps with disciplinary action.

Claim Your Name, Even If You Never Plan to Use It

January 29, 2010 Industry News View Comments

Given your online visibility, is it important to register your name as a domain, even if you have no use for it in business? It is definitely recommended. You can register the URL without feeling obligated to apply it to a site.

The Impact of Viral Facebooking: What We Can Learn From Bra Colors

January 11, 2010 Industry News View Comments

brasPerhaps, if you checked the statuses of Facebook friends over the weekend, you saw them, too. Multitudes of women, posting a single color beside their avatars. Black, white, peach, red, lavender, pink…every color of the rainbow. It seemed some female… Read the rest

Packages Start At $300/Month. Call Now!

Quality Linkwheel Services Available

linkwheel seo
Order SpiderWheel services with any SMO package or a la carte!

Recent Blog Posts