Five Things You Didn’t Realize You Could Do on Facebook

As with other social networks that appear to maintain rigid design structures, Facebook does allow you to get away with the occasional trick to help make your profile or fan page stand out among the rest. If you plan to rely on Facebook for the bulk of your social marketing, you especially want to pay attention to different ways to optimize that space. You may already know about custom tabs (and if you don’t, we’ll cover that soon enough) and manipulating the Boxes tabs to arrange information the way you want, but there is so much more you can do to turn a simple wall thread into a genuine hub for your customers and soon-to-be customers that will keep them coming back to interact.

Revisiting the Mass Social Media Invites: Should You See What Sticks?

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Just like the song says, you gotta have friends. Friends are there to help seed your Farmville gardens and help destroy the forces of evil… Read the rest

The Facebook Backlash and Your Social Campaigns: Should You Be Worried?

As a business, you want exposure for your Facebook page. Despite the grumbling, Facebook is still one of the most used websites on the Internet – it’s a powerful search engine and marketing tool, and as you amass fans (or people who “like” your page and company, per the new policies) the opportunity to expand your reach grows. If you are concerned about losing fans due to a protest against privacy settings, know that you do have a few options for keeping your page visible and the information available, even to people who don’t use Facebook.

Facebook Turns 6 – You’ve Come A Long Way, Baby

Back in MY day, Facebook was very different than it is now. Only college students were allowed, and the news feed was non-existent. We didn’t use Facebook to figure out a company’s business hours, talk with our favorite aunt in Vegas or live feeds. Back when it was www.THEfacebook.com, t here was no Farmville, no Mafia Wars, dopplegangers or status updates. The utility of Facebook was brilliantly simple – if you didn’t go to class to take notes, send your friend a message (writing on the wall was kind of weird at the time).

Social Media and the Image You Convey, or Would You Buy a Used Car from a Guy With a Goofy Profile Picture?

These days, it doesn’t seem uncommon for a major company to have a policy on their employees’ involvement in sites like Facebook and MySpace. Even off the clock, you may be seen as a representative of your work, and as such may be expected to project a professional image. This doesn’t mean, of course, that businesses are watching their workers 24/7, but thanks to Google Alerts and similar watchdog applications, managers can monitor what is being said about their companies, and ultimately these updates can click through to something they feel should be handled swiftly, and perhaps with disciplinary action.

Neglected Social Media Profiles – Should You Cut the Dead Wood?

When it comes to social networks like MySpace and Facebook, a user may favor one over the other and simply focus attention wholly on the preferred site. Recently an acquaintance posted on his Facebook account that he may never log into MySpace again because he found the feed layouts and real-time updates on Facebook more user-friendly. As he uses social media primarily to keep up with friends and family, he isn’t bothered by a neglected profile page. Should a business, however, that began its social marketing campaign gung-ho with a presence in every port worry about “site rot”?

Turning the Other Cheek on Facebook – Dealing with Negative Feedback

As you monitor the comments by fans on your Facebook page, you may swell a bit with pride to constantly see missives praising your business, your products and customer service. Ultimately, however, the pendulum will swing in the other direction – it does hold true that you can’t please all the people, all the time. Just your luck, the one person who suffers a negative experience connected to your business – regardless of the situation – may surely take his/her voice to the streets…and Facebook.

Charity Begins at Twitter, and Facebook, and…

From the tragedy of the earthquake in Haiti has come perhaps the best example of global cooperation by way of social media. Following this natural disaster, it’s reported that text message donations alone have accounted for at least $22 million dollars given to relief organizations like the Red Cross.

Facebook for the Fun of It? The Advantage of the Random Fan Page

Lately, when I log on to Facebook I noticed many of my friends have joined unusual fan pages. One “Lost” fan, rabidly upset at the notion of an episode’s pre-emption, joined a page called Obama better not schedule his… Read the rest

Social Media and Social Responsibility

Should one consider to be more responsible while using social networks like Twitter and Facebook? When we post status updates and share news, we essentially share with the world a taste of who we are in real life. Is there a fear that we might come off as vacuous or indifferent people, or does social media challenge us to be more interesting and entertaining – always “on”?