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Local Business Focus Online Can Boost Search Relevancy

March 31, 2010 Content Writing, Google, Industry News View Comments

Whether you have a physical retail location, or a headquarters for your online concern, it’s important to have your information confirmed with sites like the Google Local Business Center, Yahoo Local Listings, Yelp.com for services and UrbanSpoon and the like for restaurants. While you might find on certain sites your listing is available – but needs only to be “claimed” by an owner or manager – taking the time to manage and enhance your listing can boost your visibility in search results. With review-based social networks, you have the added advantage of blended search paradigms to have your optimized listing called up, and regular monitoring of such pages can assist with mediocre or negative reviews, and hopefully establish your business as one that is concerned and ready to listen to consumers and clients.

When Inspiration Strikes, There’s an App To Help

March 24, 2010 Blogging, Content Writing, Mobile Marketing View Comments

The advantage to composing notes and ideas on your BlackBerry, Android, or iPhone is that – unlike the tried and true pad and pen – each has the ability to upload content to some kind of blog client or social network. Facebook and Tumblr allow users to update with ease, and there are several Twitter clients for reading and posting quick missives. For longer pieces, however, and news that must meet a schedule, there are specialized apps available to increase your productivity as you travel. Some are free, others are not, and not all are yet available across all phone platforms. Yet, if you have the means to try them all, you just may find you can go outside once in a while and seek deeper inspiration for your business interests.

Writing for Your Website When You’ve Run Out of Things to Write

March 8, 2010 Article Marketing, Blogging, Content Writing View Comments

As a writer, you may fear the inevitable wall, that moment when you feel you have exhausted your idea repository and aren’t sure what to write for your website or blog. You know it’s important to keep your online presence relevant and fresh in order to maintain high readership – with certain fields, there is always something new to explore. If your business is slow to offer innovations and new events, however, it’s possible to spend more time staring at the monitor screen than filling it.

Engaging Readers to Comment on Blogs and Social Networks

March 3, 2010 Blogging, Content Writing View Comments

You can write for miles, you can post links to funny videos on your Facebook page, and you can tweet until your online voice gives out…it’s great to have the ability to easily produce content, but none it means much unless you know for certain people are processing it. What good does it do to have 500+ Twitter followers or a thousand fans on Facebook if none of them are regularly checking your content?

Document Sharing Boosts Social Presence

February 5, 2010 Content Writing View Comments

Earlier we discussed how businesses can use digital publishing to their advantage, and increase authority in their specific fields by offering books and guides for visitors to download. As publishing moves forward into the social realm, with Facebook and Twitter users sharing viral data 24/7, those interested in attracting attention should acknowledge their options with regards to document sharing. Whether your aim is to publish white papers relevant to your business, or to sell a cookbook of family recipes, or even to share you non-profit’s newsletters, your involvement in social media and social sharing can help boost visibility of your cause, and in turn increase business and/or donations.

Expanding Your Reach Through Digital Publishing

January 28, 2010 Content Writing View Comments

Bottom line: if you have written something worth sharing, and wide distribution can benefit your business, it should be seriously considered. All you need to do, once the writing and editing is completed, is plan accordingly.

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