As a writer, you may fear the inevitable wall, that moment when you feel you have exhausted your idea repository and aren’t sure what to write for your website or blog. You know it’s important to keep your online presence relevant and fresh in order to maintain high readership – with certain fields, there is always something new to explore. If your business is slow to offer innovations and new events, however, it’s possible to spend more time staring at the monitor screen than filling it.

Whether writing non-fiction or a story, everything begins with an idea, a question that needs to be answered, or a “what if” scenario burning to be played out. If ever you find it a challenge to crank out a minimum of 300 words designed to promote your products and services you may wish to employ a few writing exercises designed to stimulate your brain and turn one uncertain sentence into a flowing narrative rich in key phrases to help readers find you via search. Here are a few I recommend, which have worked in different situations and may be applied to any topic:

Top Five: This is a good topic especially for retailers or those in the mechanical or technical trade. Ultimately, no matter what you do for a living, you will be asked about the top products or devices in your field. Contractors swear by specific brands of windows and plumbing, and boutique owners may recommend certain designers for formal events. Think about a topic related to your business where at least five brands compete for your and your clientele’s attention, then compare and contrast.

How To: The simple how-to article works to establish you as an authority in your field. If you sell goods, draft step by step instructions on how to use them, and if you offer services – labor or clerical – you can offer tips on handling certain issues without necessarily giving away the store.

I Remember…: Do certain products or services you offer tie in to a specific memory? Does what you do know require more advanced work and equipment than in years past? Take readers on a trip down memory lane and provide a history for your company in the process.

Anti-Top  Five: For every top five products and paradigms, there is advice on what not to buy and how not to do things. Offers readers the consequences of the wrong decisions and products for the work you provide, and you may find this strengthens your authority.

Worst Case Scenario: If troubleshooting constitutes a good part of your business, nip those frequent calls for assistance with a series of articles designed to help readers face different challenges.

Once you’ve exhausted these ideas, keep brainstorming. Check the daily news wires and set up keyword alerts for your e-mail to lead you to related blogs and sites. Sometimes it takes only word to spark an idea, be sure you search well for it.

Kathryn Lively is a social media specialist assisting clients with social media optimization and travel social media services. Clients include Gainesville hotels, European hotels, and Virginia web design firms.

Most Prominent Gathering of New Media Influencers Will Explore Future of Journalism in Panel Featuring CNN’s Don Lemon and Award-Winning Critic and PressThink Author Jay Rosen at Third Annual Event from October 15-17 in Las Vegas

LAS VEGAS–(BUSINESS WIRE)–Organizers of the 2009 BlogWorld & New Media Expo, which will gather the leading voices of social media in Las Vegas from October 15 to 17, announced today a panel to explore the need for standards and ethics in social media, particularly in the area of public journalism and political opinion. The panel, devoted to The Future of Journalism, will feature CNN anchor Don Lemon; award-winning critic, NYU journalism professor and PressThink blog author Jay Rosen; conservative radio host Hugh Hewitt; and Current TV COO Joanna Drake Earl.

As online content, developed and published by self-described citizen journalists, has grown exponentially over the past year, it has also established itself as the originator of misinformation, distortions and accusations often picked up and given a wider audience by a mainstream media scrambling to feed a 24-hour news cycle, as well as bitterly divided partisan politicians looking to gain political traction.

“From the Obama birth certificate controversy, to rumors of FEMA concentration camps, to the death panel claims made by Sarah Palin on her Facebook account, to accusations of 9/11 cover-ups—all were spread online and then widely disseminated by mainstream media, often as substitute for serious discussion of issues such as health care reform and foreign policy that could undercut the profit motives of corporate owners and sponsors,” said Brian Solis new media analyst and architect and author of Putting the Public Back in Public Relations and the PR 2.0 blog.

“At times encouraged and supported by well-funded think tanks and then broadcast globally by television news stations or e-mailed to extensive subscriber lists, online content is disseminated faster than regulations can be legislated, and even faster than any specific corrections or examinations can be offered,” he continued.

Despite many examples of devoted and highly disciplined citizen reporters, can online content even be called journalism if it continues to lack basic standards? And given the increasing revelations of controversial and high profile inaccuracies of a press imbedded with political and corporate interests, does online content even want to be called journalism? As comedy shows become more trusted than mainstream news outlets, and newspapers suffer cutbacks and closings all over the country, what role does online content now play—and what ethical responsibilities should it abide by?

While Twitter, blogs and other platforms for self-publishing are rivaling traditional media, what is the role of journalism in the era of the real-time, “now” Web? As social media lowers the barriers to entry, empowering individuals to emerge as pundits and experts, is it also lowering the standards of investigation, fact checking and due-diligence? These far-reaching and difficult questions will be paramount at the 2009 BlogWorld & New Media Expo’s Future of News panel. Brian Solis will lead a discussion with leading authorities on the subject including Jay Rosen of NYU’s journalism department, Don Lemon of CNN, Salem Radio Network host and social conservative Hugh Hewitt, and Current TV COO Joanna Drake Earl.

“BlogWorld & New Media Expo has no interest in shying away from tough questions or heated debate,” said Rick Calvert, CEO and co-founder. “We are in uncharted territory in terms of democratized content creation and its influence, and there is no better place to have this conversation about the need for standards, accountability and ethics.”

Now in its third year, the BlogWorld & New Media Expo is dedicated to promoting and supporting the dynamic industry of blogging and new media as a mainstream news source, the most powerful and effective means of online communication and as a highly targeted and traceable advertising medium. BlogWorld attendees are aggressive technology consumers and mobile professionals, as well as the world’s most influential online content creators, citizen journalists, technology consumers, marketers and online community leaders.

In 2008, BlogWorld attendees had a combined monthly audience of more than 100 million readers, viewers and listeners. For the 2009 Expo, BlogWorld anticipates more than 3,000 attendees with a reach in excess of 200 million.

BlogWorld & New Media Expo conference sponsors include Ford, Ebay, PayPal, Johnson & Johnson, Collective Bias, Rockfish Interactive, Procopio, ShareASale, Calacles Consulting and Blame Society Productions. The Light Group is title sponsor of evening parties, with Anheuser-Busch as beverage sponsor. Media partners include Alltop, Mashable, Technorati, Fast Company, MacObserver and iPodObserver, Webgrrls, WomensRadio and more. Sched.org is social media scheduling sponsor. Yubby is the official video aggregator.

Additional information on BlogWorld & New Media Expo, including speaker topics, session descriptions and registration details, is available at www.blogworldexpo.com.”

About BlogWorld & New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media, including: blogging, podcasting, social media, online video, music, TV, radio, gaming, entertainment and communities. In addition to the only industry-wide new media exhibition, BlogWorld & New Media Expo features the largest new media conference in the world, including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. The 2009 BlogWorld & New Media Expo is designed to give participants the crucial strategies, tools and technologies they need to leverage social media for publishing, broadcasting and growing brands and businesses through online presence and community engagement. More information can be found at www.blogworldexpo.com.

Source:
2009 BlogWorld New Media Expo to Explore Social Media’s Role in the Future of News.

Blog writing is important for many reasons. For starters, generating new content keeps people coming back. For your current customers, think of blogging as a way to write press releases in a way that will engage them and keep them updated on your products and services in a more personable way. Also, continuously writing articles about your business and industry can make your customers (both current and future) feel confident that you are well-researched in your field.

Blog writing also allows your site to be noticed by search engines. By constantly providing new content with specific keywords, it is more likely to move up the results list on Google.

Finally, blogs give you an opportunity to bookmark each entry on a social networking site like Digg, Delicious, StumbleUpon or Reddit. By reposting each entry on different sites, you increase the chance of being discovered by different audiences, all of which will be directed back to your company’s home page. Providing the opportunity for site visitors to bookmark each page on each entry also expands your potential audience.

If you need help getting started in content writing or article marketing, look no further. Spider Writers has specialized SEO content writers to provide relevant content for your site, as well as manage social media accounts across the Web. For more information,  contact us today.

Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.

• Buying something from an infomercial or store that they couldn’t live without, but the product fell flat
• Finally scoring a date with that gorgeous piece of eye-candy, only to realize he or she is awfully boring
• Going to a restaurant because its food on TV looked so incredibly appetizing, but the commercial and the real thing appear completely different.
• Changing an outward appearance to get a desired result, however the transformation results in no net change, or something even worse

While these categories are pretty general, one scenario that happens all too often is visiting a “pretty” Web site, only to realize that there is nothing else the site can provide for you. All of the flashy graphics might get visitors to the site, but if there is nothing that keeps them there, why stay or ever come back?

Your Web site should be focused on SEO content writing, which uses relevant keywords to get your site noticed by search engines. By writing for these search engines, your site can not only get noticed by more Web visitors, but it will keep your content focused on your products and/or services. Keeping your site visitors focused will impress them, and they might feel respected that you aren’t enticing them by pizazz, but treating them like adults.

Spider Writers offers professional SEO writing services that assist your site in moving up search engine ratings. Specialized content writers can improve your site’s appearance, and can also market articles through social media optimization. Contact us today for more information.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

When people go to the Internet to find their desired product, their first stop is Google, or a similar search engine. If someone is looking for a pest control company, they more than likely aren’t going to use search terms that describe the process of extermination, but they will search for companies in their area who are proven experts in their fields. That is where search engine market placement comes in.

SEO copywriting involves using the most popular searched keywords about your product or business and incorporates those words in your Web site to increase it’s presense in search engines. Once people find your Web site on a search engine, they then have the opportunity to visit your site and receive all the information they desire. Writing articles for your Web site should also be done in a way that site visitors won’t get bored and go to another search result. The average time spent on a Web site is less than one minute, so users need to be immediately captivated and interested in exploring everything your site has to offer. Statistics, customer reviews, product guarantees and fast bits of information may have a better chance of getting read by site visitors than long paragraphs of product descriptions and processes.

Spider Writers will provide the SEO-friendly content you need for your Web site to succeed. After your site is rich in popular search engine keywords, we can also market your content to drive traffic to your site by using social media. This improves link popularity and increase viral marketing for your business or organization, all the while increasing your home page popularity. Contact us today for more information.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

Kirtsy has the skeleton of Digg and Delicious, but makes articles easier to find for women by categorizing them into these categories:

• Arts & Entertainment
• Design & Crafts
• Family & Parenting
• Fashion & Style
• Food & Home
• Internet & Technology
• Mind, Body & Spirit
• Travel & Leisure
• Politics, World & Business

Here, users can post Web sites and articles in these categories, and women across the country can read them and choose to make an article popular, comment on an article, or “Lose” an article that is irrelevant to what women really want.

Kirtsy comes in handy in article marketing because this gives freelance writers a chance to post content on their sites, pushing into the desktops of women across the country. By having articles floating freely on this site, each click on an article generates hits to a company’s Web site, increasing traffic.

Spider Writers represents a specialized branch of SEO services of with a concentration on content and search optimization writing. If you don’t already have an active presence on Facebook, Twitter, or other hot social platforms, we’ll create them for you. As these sites gain popularity over various demographics, so their referral influence can help draw people to your main Web site. We emphasize the “social” in social networking, and will help build your audience. Contact us to discuss a social media optimization plan that is right for you.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

The unusual Squidoo logo, that of a squid-like creature bearing one all-seeing eye, best personifies the site in that its many tentacles represents the infinite number of modules one can place in a Squidoo page. Pages, better known as “lenses” among enthusiasts, are comprised of different widgets that permit the user to add different functionalities and content sections on the topic of choice. While it may sound daunting, creating a Squidoo lens to complement your main Web site is probably one of the easiest ways to help boost your inbound link popularity.

Creating a Squidoo Lens

Once you have registered as a member (it costs nothing), you are cleared to create your first lens. The simple creation wizard walks you through entering information that the lens will convey, and the vanity URL suffix that will display on launch. Let’s say you own a baseball memorabilia store and wish to create a lens on rare baseball cards. That will be your main topic, and a URL you could use might be “rare-baseball-cards” if it is available.

Novice users have the option of allowing Squidoo to choose starter modules in which you add content. These may be widgets connected to online bookstores and auction sites, photo galleries like Flickr, or simple text modules for articles. Advanced users can take advantage of a freer options that lets you create the lens from scratch. Suggested modules for your first lens include:

• Text Modules: Here you write about your products/topic, and include keyword-rich links back to your main site
• Link Modules: If you have an interest in a number of related sites, you can group them in this module as a handy reference
• Video Modules: Enhance your lens with embedded YouTube clips
• RSS Modules: Have a blog? Feed the RSS into your Squidoo lens and you will update this lens as you make new posts
• Twitter Modules: Similar to the RSS, you can add your Twitter information to post on Squidoo and in turn attract new followers.

Once you have all the modules in place (you’ll need at least four or five before Squidoo will allow you to go live), you can publish your lens for public consumption. With just the click of a button, you can add your lens information to a variety of social networks and stimulate interest in your content. The beauty of Squidoo, too, is that you are not limited to the number of pages you can make – create a lens for every aspect of your business, condense articles into modules and add related photo and video widgets, and you can turn simple Web content into a dynamic social tool that can increase awareness of your brand.

Kathryn Lively is a freelance writer specializing in articles on professional SEO writing and PPC management services.

Optimization of Information

Whether you use a CMS program to generate pages, or create them the old fashioned way through HTML and FTP, you must take care that the bare bones of the page are optimized for the major search engines. Make sure the code is clean and the META tags correctly convey the purpose of the page, and for viewers take care that fonts are readable and anchor links offer visitors simple navigation to the main homepage and elsewhere important.

Consider, too, the keywords used in the page content. Is there a good balance of phrases under which you wish to be searched? Are those phrases made into linked text that directs the viewer to relevant points on your site?

Sharing Information

Articles are a powerful marketing tool in that they may be distributed and utilized to boost not only your brand but link popularity via search. For every page you create on your site, it’s helpful to have a widget that allows users to easily share the information through social media and book-marking sites. Implement code on the page that directs users to add the content and/or link to Digg, Delicious, Facebook, Twitter, and similar programs. Add This, a popular widget for blogs and social networks, uses one code to permit posting to dozens of such sites. The more you can expose your pages via this medium, the better the opportunity for strong rankings.

Enhancing Information

Once you have the attention of visitors, enhance the Web page through inviting interaction from readers. Set up code to allow comments or feedback, include links to Twitter accounts or newsletter signups so readers can receive more information, and of course link to other relevant articles within the site. Your site should be a continuous loop of information that is easy to browse and keeps interest. The more you add, the more you can enhance your online presence.

Kathryn Lively is a freelance writer specializing in articles on professional SEO writing and local ppc management.

Depending on your skill level and knowledge of the site’s purpose, writing the content may be the simplest or most challenging task in achieving your promotion goals. Once you have the information written and made live on your site, exposing it through social media is perhaps the easiest thing to do, and it doesn’t take long to generate a buzz. Here are four ways you can help light the fire.

Add links to social media sites on your Web pages – If you make use of a blog program through Blogger or Wordpress to supplement your site content, you’ll know there are widgets available to help you advertise content for social media. Icons and links implore readers to add the content to Facebook or Twitter, all you have to do is click a link to make it happen. If you know a bit of HTML code, though, you can set up links on static Web pages for people to use to add your content to social networks. Decide which social sites you want to focus on the most, then get the code to create the links.

Import your RSS feed into Facebook – Whether you have a personal Facebook account or a fan page related to your Web site, you can use your profile to promote your work. Facebook’s Notes application allows users to import the RSS or XML feed of a blog or site, and will upload the content of the feed into your profile. Then, every time you add to the feed, it’s updated on Facebook and your friends are alerted. If you don’t use a blog for your site, you can create one just for use of the RSS capability for social media, then track referrals from Facebook and Twitter to see how effective it is.

Bookmark your content – Every time you write an article for your blog or site, add it to your social bookmark collection. Whether you prefer Delicious or Digg or any of the myriad of competitors, generating that buzz can help bring more attention to the rest of your site. Get friends and employees to set up similar accounts and help promote the links.

Write more content – For an author, the best way to promote a book is to write the next one. This tip applies to just about anyone using article or blog marketing to optimize Web sites…keep on writing! The more content you offer, the better the opportunity for showing up in search. A visitor may catch one article and come back to read more, and buy more.

Maximize your content through social media – writing, linking, and bookmarking. It’s a great way to maximize your business and your profits.

Kathryn Lively is a freelance writer specializing in articles on SEO writing services and local PPC advertising.

Writing for the Web

It is argued that for Web sites to appear on the first page of search results, the HTML code must be clean, the content relevant, and the keywords plentiful. Unlike traditional journalism – which covers the who, what, where, when and why of an event in a concise, easy to read manner – the purpose of SEO writing is to combine strong writing elements with the right balance of words and phrases to catch the attention of search engines without appearing forced. As search engine spiders become more sophisticated in their mining for online data, they do better to weed out Web sites with an abundance of keywords stuffed arbitrarily in text. This practice, similar to spamming, can penalize a site when it comes time to index.

Let’s say your Web site is set up to sell baseball collectibles, and your best-selling items are baseball cards. You want to promote these items in your writing, so you blog a series of short articles on buying baseball cards. As you browse article databases for examples of SEO writing, you may notice that articles tend to run about 300-400 words and tend to stick to one subject. As you write your piece on baseball cards, however, it’s important not to repeat the term too often in your work. One rule of thumb in SEO writing is to limit your key phrases to a single occurrence every hundred words or so, and using a variety of related words to pick up on secondary searches.

So if you want to write an article extolling the benefits of collecting baseball cards, you’ll want to consider these and other phrases that may be used in search for your products: baseball cards, trading cars, sports memorabilia, baseball collectibles, rare baseball items.

If your site is set up for a different purpose, make a list of the ten most probable phrases used in search to find a site like yours, then work to use them in an informative on-site article or blog post for advertising your services. Link relevant terms to pages within your site to create a strong association to your site with the terms. The more you write and add to your site, the more search engines will note your authority on the subject at hand.

If you are unable to keep up with the volume needed to maintain high visibility on the Web, consider hiring the service of a professional SEO writer service to enhance the relevancy of your site. You’ll find the work will pay off as you gain the trust of new customers.

Need quality SEO writing to boost your site’s search rankings? Contact Spider Writers today!

While waiting to speak at a regional science fiction and fantasy convention this past weekend, I sat in on the panel preceding mine. The topic, using social media in promotion, is one that always holds my interest, as social media optimization is more a part of my job than ever before. I took away from the discussion a better sense of using networks like Facebook and Twitter with regards to promoting products and services. What I learned at this panel could be applied to anybody new to SMO and SEO writing who is not sure how to use these networks to their advantage.

Avoiding the Hustle

So let’s say you set up a Twitter account, and slowly but surely people are following what you have to say. That’s great, that’s what you want to happen. Once you establish this captive audience, however, you want to keep them in place and perhaps get them to “re-tweet” your posts and spread the love. It’s important to do this in a way that doesn’t lead followers to think you are constantly trying to sell to them. If every tweet you post implores people to buy this or buy that or hire me, you risk losing followers. The point of social media networks like Twitter and Facebook is the social aspect of them. To keep people tuned into you, you must engage them directly.

So what does this mean? Well, if you’re an author and readers follow your social profiles, talk to them via the medium. If you receive a note complimenting your work, return with a thank you but don’t feel pressured to deliver a hard sell of your other works. You would be amazed with how your name or brand can stick in someone’s mind just by being yourself. In talking to some authors this past weekend, I discovered how well this tactic could work. One author trading tweets with a reader found that person bought his entire backlist, while another author noted that hits to her website spike when she posts about a new book cover or pictures from a con, not necessarily a new book release. You may think this is not productive, but visitors come to the site. They just might return to buy.

Maybe you operate a business catering to local markets – talk about the weather, what is going on in the city. Reply to a follower’s remarks about favorite television shows and music…let people know there is an actual human being behind the social avatars, lest anyone suspect the profiles are there merely to regurgitate sales copy. If a follower enjoys your content enough to click through to your site, your profile has served its purpose and may just attract new followers through word of mouth.

Give it a try. You just might find you can build trust among your online following…and customers.

Kathryn Lively is a freelance writer specializing in articles on search engine optimization and local PPC services.

Yes, they do come, and often! The major factor that separates online shopping from going to the mall is instant accessibility. At a brick and mortar store, a customer can closely inspect a product, read labels, or, if it is a book, sample a few pages before buying. While it is true a customer may call upon the assistance of a sales clerk to verify a few things, the likelihood of somebody making a physical purchase can be higher than that of an online purchase because everything a person needs to know is right there.

When you sell your product online, you basically sell yourself, and the way to attract customers and keep them on your site through the entire purchasing process is to provide the content they need and want to finish the sale.

Nobody knows your book, your CD, your product like you do. It stands to reason, too, that your expertise extends to various topics related to what you market. Article marketing can not only inform your customers of the finer points of your inventory, but aid to bring them to your site.

Simply put, article marketing is the act of writing articles on topics related to your product and posting them on your website or blog, as well as third-party content sites for the promotional purposes. Look around the Internet and you may find websites that solely exist to distribute content to websites. “Expert” authors compose short articles ranging from two hundred to a thousand words on a multitude of topics: health, religions, sports, travel, marketing, and reviews. Marked with their own business or personal URL, these articles are made available to site owners looking for timely material. One provision for using such articles is the mention of the author’s URL, so article distribution may allow for good link building if enough reputable websites use the content.

Having written the content for your website, coming up with supplemental information for articles should prove to be simple. However, if you feel you need inspiration to get the words down, look no further than the items on your website. Each is certain to tell a specific story, or offer some kind of information a customer will want to know. Consider what you sell, and what other people would like to know about it, how to use it, or how it works.

Books: If you are an author of non-fiction, write articles about the topic at hand, and expand upon certain points in your books. If you write fiction, perhaps you could write more about the settings used in your novel, or motivational articles that explain how you wrote the book. Write reviews of similar books, or about movies and items related to your work.

Music: If you are a musician selling your CDs, try some factual articles about the styles of music you enjoy, reviews of similar artists, or tutorials on playing instruments. As a professional musician, you can advise visitors what to look when buying a guitar or piano, how to choose a recording studio, or how to record music for Internet use.

Products: Whether you sell jewelry or toys, health products or sports equipment, there is certain to be a story behind every item. Write about subject affected by or that affect what you sell. Offer recipes for the food items you market, or the history behind the antiques in your inventory. When you look at your store from every angle, there are words to be found and shared.

When you sign up to distribute your articles, make sure each piece you write is accompanied by a thoughtful advertisement for your goods or services. Include your URL in every biography, and mind the terms of service on every third party database you join. Some will not allow you to put URLs in the actual article, but in the bio you have the opportunity of increasing visibility for your site. The more articles you write for some databases, the sooner you will be elevated in status, and acceptance for articles enjoys a faster turnaround time.

When customers come to your site looking for information, let the articles you write be their guide. Distribute them elsewhere, that new customers may come to you already informed and ready to buy.

Kathryn Lively is an SEO writer specializing in articles on Virginia web design and local PPC management.

Too often these days, we see advertisements on the Internet calling for bloggers to make “fast, easy money” through simply writing content. You post articles, maybe add an optimized link here and there, put up a banner on the sidebar and expect the cash to come rolling in the next day. Suffice to say, it doesn’t always happen, and while there may exist people who do bring in a modest income through regular blogging, one thing to consider when owning a blog is that in order for it to work well for you, it takes more than monetizing it. A blog needs to be visited and read by many, many people before you begin to see results.

If your primary function for the Internet is promote your business, it is imperative to have a web blog connected to your site. Whether you host the blog software on your domain or use a third-party host like Wordpress or Blogger, regular use of the blog to optimize keywords for your main site can be of some help in boosting your search rankings.

What should you write? Regardless of the purpose of your website or business, the blog should have a down-to-earth, friendly appeal. Though it is to be utilized for promotion, perhaps alerts on sales and new services, it shouldn’t be constantly used as a means to hard sell visitors every time they come to read, lest they be turned off altogether. Keep a good mix of blog posts active; talk about what you do and what you offer, but take the time to hold an online conversation with visitors. Post about local happenings, use pictures or embedded links to related videos, and try to stimulate feedback from visitors.

Combining these efforts with social media networking can improve traffic to your blog as well. Open accounts with Facebook and Twitter, for two, and use them to refer people to new articles on your blog. Sign up for social bookmarking sites like Delicious and Digg, and save the URLs of specific articles and posts you feel have a wider appeal. The more “word of mouth” enthusiasm you can generate, the better for your stats, and business. You just may find that blogging can bring you a decent income as it leads people to your main site.

Kathryn Lively is a freelance writer specializing in articles on Virginia web design and local PPC advertising.