A Place for Social Media

While this is no longer news, and with the announcement of Conan O’Brien’s move to TBS this is probably close to obsolete, the following example brilliantly shows how social media need not be contained within a computer:

In a show of support for the dethroned Tonight Show host, the Lamar Advertising Company arranged select billboards around the country to display words of wisdom (?) from @conanobrien. Whether or not the move contributed to TBS’s decision to offer Conan a late night slot is debatable, but one can wonder if we’ll see another marriage of social media and off-site advertising in the future. In fact, will such things become commonplace one day? If so, one must definitely take note that one day what happens on Twitter won’t necessarily stay there.