How Top Companies Use Social Media

Here’s an interesting series of charts compiled by FlowTown which illustrates how the Fortune 100 companies are utilizing social media. Where does your business stack up in these statistics? Do you spend more time tweeting about company news and products than interacting with followers? Have you neglected Facebook in favor of fostering a viewership on YouTube? How many different accounts do you have for your company across the various platforms?

While the statistics provided here should not necessarily be discerned as the norm or the recommended rate of sharing data, it is interesting to note how larger companies handle their social presence. Ultimately, it’s up to you to decide how to present yourself online, and it will take time and experimentation to find the proper balance.