How Social Media Work Helps Your Marketing

A new research study by GroupM Search and Comscore shows how effectively social media campaigns can help the bottom line – not just through direct results but also through altering people’s future behaviour:

“Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand’s paid search ad,” said Graham Mudd, vice president of comScore, Inc. “This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase.”

Read more at Mark Pack’s blog.