Media Companies Embrace Social Networks
At the top of each article on this online resource for Web developers are prominent links inviting visitors to post the story to Facebook and the bookmark-sharing sites StumbleUpon and Delicious. Just in case readers don’t get the message, at the bottom of each article is a handful of other icons, leading to Twitter, Digg, Reddit and several other social sites, along with a little inducement in a bright red font that reads “Sharing Is Sexy.”
Because the blog is new and has few readers, “I need these buttons to encourage referrers to share my articles with their friends,” said its creator, Dicky Lim, who is based in Malaysia.
That’s not to pick on Mr. Lim. Many sites are now festooned with an abundance of ways for readers to post content to their favorite social networks. The Web site of The New York Times, for example, offers links to post articles to Twitter and seven other services, including LinkedIn and Yahoo Buzz. The site of The Wall Street Journal has links to share its stories on Facebook and nine other services, including MySpace and Fark.com.
Read more about “How Sharing Links Has Become Big Business” from The New York Times.
Does your business blog offer links to share material via social media? If you don’t have buttons to allow readers to post your data to Twitter, Digg, Facebook, or elsewhere, you’re missing out on the opportunity to broaden your audience. News is social now, with thousands of links distributed daily through viral means. The more you wait to go social with these sites, the more your competition will scoop up clients and customers.
Spider Writers is a premier Virginia Beach social media group dedicated to assisting Virginia Beach businesses and organizations with increasing visibility and Web traffic via social networking. Let us help put you at the top of Twitter, and give you a great “Face” to show the world. Contact us at 757-499-1990 today to learn more.
