Using Social Bookmarking For Your Business: Reddit
What is it?
Reddit falls into the bookmarking category of social media. It’s a simple concept allowing users to provide content and vote on what they see. The more “good” votes they receive, the more likely the sites are to jump up to the homepage. Each user is also assigned karma, which is how much “good” they have contributed to the Reddit community. With each good vote, users get one point. In addition to providing numerous categories to filter submitted links, Reddit also allows users to create their own category.
Who uses it?
Reddit isn’t as popular in the bookmarking world as Digg and Delicious, but most people who use this site use it for the same reasons. It still serves the same purpose of providing information to people, so Reddit users are more than likely newshounds with more than one bookmarking account.
Benefits in Internet Marketing
If your Web site has a blog, this is another place to submit each entry for an increased amount of exposure to the Internet. When posting each URL in Reddit, you are allowed to submit tags for each entry, giving your entry a greater chance of being found by someone who is looking for it. Also, the more active you are in Reddit, the more likely you will be to get followed. If you vote “good” for entries you like, users that posted those entries are likely to vote “good” for yours, moving you up the Reddit karma ladder.
How to Sign Up
To register, simply provide a username, e-mail and password. Unfortunately, Reddit doesn’t explain the rules of the site very well, so take some time to familiarize yourself with the setup. Start reviewing articles and submitting them into appropriate categories and you’ll get the hang of it.
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Jessica Swink is a freelance writer specializing in articles about Social Media Optimization and SEO for travel Web sites.
