Using Social Bookmarking For Your Business: Digg

What is it?

Digg is a social media site geared toward bookmarking. When users find what they are looking for online and like what they see, they have the ability to Digg it, or add it to a bookmarked list of other sites they enjoy. Users can search for articles online via a search box at the top, or they may choose to browse the listed categories. These topics include: Technology, World & Business, Science, Gaming, Lifestyle, Entertainment, Sports and Offbeat. When someone finds an article they like, they can “Digg” it, adding to it’s popularity and likelihood of being found by other users, or they can “Bury” something, taking away a popularity point.

Who uses it?

People who use Digg are constantly going through information on the Internet. Some may have a toolbar on their browser that allows them to instantly “Digg” or “Bury” each page on the Web site. However, newcomers to the Digg world can see how popular certain topics are, and which pages provide the best information.

Benefits in Internet Marketing

Digg can work for any kind of business – you just have to know how to make it work for you. Having a Digg account should be an active process, not something to just sign up for and let it work for you. Digg allows the posting of all Web sites, so if your company blogs, articles can be uploaded to the site. This not only promotes your business, but allows for more circulation of your content online. Doing so allows more traffic to flow back to your site. On the flipside, you can use your Digg account to get information on what’s going on in your industry by searching categories.

How to Sign Up

You can provide Digg with as little or much information as you’d like when you register. If you have a Facebook account, you can enter your login information and it will automatically import friends and info, as well as post content to your wall as you upload content. If you don’t have Facebook, simply create a username and password and provide an e-mail and you are on well on your way to Digging through the Internet.

If you don’t already have an active presence on hot social platforms, we’ll create them for you. As these sites gain popularity over various demographics, so their referral influence can help draw people to your main Web site. We emphasize the “social” in social networking, and will help build your audience. Whether your business is the tourism industry, non-profits or volunteering, health and diet or local/regional interest, we’ll do the research and craft articles for use on related third-party sites, blogs, and social networks – each of which links back to you as the main source of information. Contact us today for more information or to receive a free quote.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.