Enhance Article Web Pages for Maximum Exposure and Distribution
The purpose of your Web site is to expose visitors to your products and services, and to confirm your expertise in the topics you convey. Having a resources section on your main site with articles and relevant links is a good way to deliver important data to customers and help boost relevancy in search. For every article you launch on an individual Web page, however, you should take measures to ensure the content can be easily found.
Optimization of Information
Whether you use a CMS program to generate pages, or create them the old fashioned way through HTML and FTP, you must take care that the bare bones of the page are optimized for the major search engines. Make sure the code is clean and the META tags correctly convey the purpose of the page, and for viewers take care that fonts are readable and anchor links offer visitors simple navigation to the main homepage and elsewhere important.
Consider, too, the keywords used in the page content. Is there a good balance of phrases under which you wish to be searched? Are those phrases made into linked text that directs the viewer to relevant points on your site?
Sharing Information
Articles are a powerful marketing tool in that they may be distributed and utilized to boost not only your brand but link popularity via search. For every page you create on your site, it’s helpful to have a widget that allows users to easily share the information through social media and book-marking sites. Implement code on the page that directs users to add the content and/or link to Digg, Delicious, Facebook, Twitter, and similar programs. Add This, a popular widget for blogs and social networks, uses one code to permit posting to dozens of such sites. The more you can expose your pages via this medium, the better the opportunity for strong rankings.
Enhancing Information
Once you have the attention of visitors, enhance the Web page through inviting interaction from readers. Set up code to allow comments or feedback, include links to Twitter accounts or newsletter signups so readers can receive more information, and of course link to other relevant articles within the site. Your site should be a continuous loop of information that is easy to browse and keeps interest. The more you add, the more you can enhance your online presence.
Kathryn Lively is a freelance writer specializing in articles on professional SEO writing and local ppc management.
