Four Ways to Maximize Content through Social Media

In the real estate game, it’s all about location, location, location. To acquire prime real estate at the top of search engines, it’s all about content, content, content – the more relevant the better. As search algorithms become savvier and site owners more adept at unlocking the secrets to staying on the first page of results, it’s important to stay on top of trends and do what you can to get the most mileage out of your content. On-page search engine optimization remains an important factor, but the more you promote through social media, the better the chance people will see that content.

Depending on your skill level and knowledge of the site’s purpose, writing the content may be the simplest or most challenging task in achieving your promotion goals. Once you have the information written and made live on your site, exposing it through social media is perhaps the easiest thing to do, and it doesn’t take long to generate a buzz. Here are four ways you can help light the fire.

Add links to social media sites on your Web pages – If you make use of a blog program through Blogger or Wordpress to supplement your site content, you’ll know there are widgets available to help you advertise content for social media. Icons and links implore readers to add the content to Facebook or Twitter, all you have to do is click a link to make it happen. If you know a bit of HTML code, though, you can set up links on static Web pages for people to use to add your content to social networks. Decide which social sites you want to focus on the most, then get the code to create the links.

Import your RSS feed into Facebook – Whether you have a personal Facebook account or a fan page related to your Web site, you can use your profile to promote your work. Facebook’s Notes application allows users to import the RSS or XML feed of a blog or site, and will upload the content of the feed into your profile. Then, every time you add to the feed, it’s updated on Facebook and your friends are alerted. If you don’t use a blog for your site, you can create one just for use of the RSS capability for social media, then track referrals from Facebook and Twitter to see how effective it is.

Bookmark your content – Every time you write an article for your blog or site, add it to your social bookmark collection. Whether you prefer Delicious or Digg or any of the myriad of competitors, generating that buzz can help bring more attention to the rest of your site. Get friends and employees to set up similar accounts and help promote the links.

Write more content – For an author, the best way to promote a book is to write the next one. This tip applies to just about anyone using article or blog marketing to optimize Web sites…keep on writing! The more content you offer, the better the opportunity for showing up in search. A visitor may catch one article and come back to read more, and buy more.

Maximize your content through social media – writing, linking, and bookmarking. It’s a great way to maximize your business and your profits.

Kathryn Lively is a freelance writer specializing in articles on SEO writing services and local PPC advertising.