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Increase Search Engine Hits by Improving Article Content

Posted in: Article Marketing, Blog, Blogging, Industry News by SpiderWriters on July 30, 2009 | No Comments

Here are a few scenarios that the average person has more than likely encountered at least once:

  • Buying something from an infomercial or store that they couldn’t live without, but the product fell flat
  • Finally scoring a date with that gorgeous piece of eye-candy, only to realize he or she is awfully boring
  • Going to a restaurant because its food on TV looked so incredibly appetizing, but the commercial and the real thing appear completely different.
  • Changing an outward appearance to get a desired result, however the transformation results in no net change, or something even worse

While these categories are pretty general, one scenario that happens all too often is visiting a “pretty” Web site, only to realize that there is nothing else the site can provide for you. All of the flashy graphics might get visitors to the site, but if there is nothing that keeps them there, why stay or ever come back?

Your Web site should be focused on SEO content writing, which uses relevant keywords to get your site noticed by search engines. By writing for these search engines, your site can not only get noticed by more Web visitors, but it will keep your content focused on your products and/or services. Keeping your site visitors focused will impress them, and they might feel respected that you aren’t enticing them by pizazz, but treating them like adults.

Spider Writers offers professional SEO writing services that assist your site in moving up search engine ratings. Specialized content writers can improve your site’s appearance, and can also market articles through social media optimization. Contact us today for more information.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

SEO Copywriting Promotes Search Engine Marketing Placement

Posted in: Article Marketing, Blog, Blogging, Industry News by SpiderWriters on | 1 Comment

The days of the door-to-door salesman are numbered (if they even still exist anymore). While the marketing approach of “here’s the product, look at all the bells and whistles” might have sold a few vacuum cleaners or knife sets from many door steps, it simply does not work online.

When people go to the Internet to find their desired product, their first stop is Google, or a similar search engine. If someone is looking for a pest control company, they more than likely aren’t going to use search terms that describe the process of extermination, but they will search for companies in their area who are proven experts in their fields. That is where search engine market placement comes in.

SEO copywriting involves using the most popular searched keywords about your product or business and incorporates those words in your Web site to increase it’s presense in search engines. Once people find your Web site on a search engine, they then have the opportunity to visit your site and receive all the information they desire. Writing articles for your Web site should also be done in a way that site visitors won’t get bored and go to another search result. The average time spent on a Web site is less than one minute, so users need to be immediately captivated and interested in exploring everything your site has to offer. Statistics, customer reviews, product guarantees and fast bits of information may have a better chance of getting read by site visitors than long paragraphs of product descriptions and processes.

Spider Writers will provide the SEO-friendly content you need for your Web site to succeed. After your site is rich in popular search engine keywords, we can also market your content to drive traffic to your site by using social media. This improves link popularity and increase viral marketing for your business or organization, all the while increasing your home page popularity. Contact us today for more information.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

Internet Marketing To Women Made Easy With Social Bookmarking

Posted in: Article Marketing, Blog, Blogging, Social Bookmarking by SpiderWriters on July 29, 2009 | No Comments

When it comes to social bookmarking, there is one main goal: users bookmark articles on sites they think are the most interesting, then put them in a popularity contest against each other. While most bookmarking sites are generally the same, one differentiates itself by catering specifically to women.

Kirtsy has the skeleton of Digg and Delicious, but makes articles easier to find for women by categorizing them into these categories:

  • Arts & Entertainment
  • Design & Crafts
  • Family & Parenting
  • Fashion & Style
  • Food & Home
  • Internet & Technology
  • Mind, Body & Spirit
  • Travel & Leisure
  • Politics, World & Business

Here, users can post Web sites and articles in these categories, and women across the country can read them and choose to make an article popular, comment on an article, or “Lose” an article that is irrelevant to what women really want.

Kirtsy comes in handy in article marketing because this gives freelance writers a chance to post content on their sites, pushing into the desktops of women across the country. By having articles floating freely on this site, each click on an article generates hits to a company’s Web site, increasing traffic.

Spider Writers represents a specialized branch of SEO services of with a concentration on content and search optimization writing. If you don’t already have an active presence on Facebook, Twitter, or other hot social platforms, we’ll create them for you. As these sites gain popularity over various demographics, so their referral influence can help draw people to your main Web site. We emphasize the “social” in social networking, and will help build your audience. Contact us to discuss a social media optimization plan that is right for you.

Jessica Swink is a freelance writer is specializing in articles about SEO for travel Web sites and social media optimization.

Using Squidoo to Improve SEO Rankings

Posted in: Article Marketing, Blog, Blogging by SpiderWriters on July 15, 2009 | No Comments

Do you Squidoo? It may sound racy, but Squidoo is actually a helpful marketing tool for Web site owners interested in driving traffic through social media. While Squidoo doesn’t allow for too much interaction between users like Twitter or Facebook, it can integrate other social networks and popular sites to create a dynamic online place card for any topic imaginable.

The unusual Squidoo logo, that of a squid-like creature bearing one all-seeing eye, best personifies the site in that its many tentacles represents the infinite number of modules one can place in a Squidoo page. Pages, better known as “lenses” among enthusiasts, are comprised of different widgets that permit the user to add different functionalities and content sections on the topic of choice. While it may sound daunting, creating a Squidoo lens to complement your main Web site is probably one of the easiest ways to help boost your inbound link popularity.

Creating a Squidoo Lens

Once you have registered as a member (it costs nothing), you are cleared to create your first lens. The simple creation wizard walks you through entering information that the lens will convey, and the vanity URL suffix that will display on launch. Let’s say you own a baseball memorabilia store and wish to create a lens on rare baseball cards. That will be your main topic, and a URL you could use might be “rare-baseball-cards” if it is available.

Novice users have the option of allowing Squidoo to choose starter modules in which you add content. These may be widgets connected to online bookstores and auction sites, photo galleries like Flickr, or simple text modules for articles. Advanced users can take advantage of a freer options that lets you create the lens from scratch. Suggested modules for your first lens include:

  • Text Modules: Here you write about your products/topic, and include keyword-rich links back to your main site
  • Link Modules: If you have an interest in a number of related sites, you can group them in this module as a handy reference
  • Video Modules: Enhance your lens with embedded YouTube clips
  • RSS Modules: Have a blog? Feed the RSS into your Squidoo lens and you will update this lens as you make new posts
  • Twitter Modules: Similar to the RSS, you can add your Twitter information to post on Squidoo and in turn attract new followers.

Once you have all the modules in place (you’ll need at least four or five before Squidoo will allow you to go live), you can publish your lens for public consumption. With just the click of a button, you can add your lens information to a variety of social networks and stimulate interest in your content. The beauty of Squidoo, too, is that you are not limited to the number of pages you can make – create a lens for every aspect of your business, condense articles into modules and add related photo and video widgets, and you can turn simple Web content into a dynamic social tool that can increase awareness of your brand.

Kathryn Lively is a freelance writer specializing in articles on professional SEO writing and PPC management services.

Enhance Article Web Pages for Maximum Exposure and Distribution

Posted in: Article Marketing, Blog, Blogging, Industry News by SpiderWriters on July 14, 2009 | No Comments

The purpose of your Web site is to expose visitors to your products and services, and to confirm your expertise in the topics you convey. Having a resources section on your main site with articles and relevant links is a good way to deliver important data to customers and help boost relevancy in search. For every article you launch on an individual Web page, however, you should take measures to ensure the content can be easily found.

Optimization of Information

Whether you use a CMS program to generate pages, or create them the old fashioned way through HTML and FTP, you must take care that the bare bones of the page are optimized for the major search engines. Make sure the code is clean and the META tags correctly convey the purpose of the page, and for viewers take care that fonts are readable and anchor links offer visitors simple navigation to the main homepage and elsewhere important.

Consider, too, the keywords used in the page content. Is there a good balance of phrases under which you wish to be searched? Are those phrases made into linked text that directs the viewer to relevant points on your site?

Sharing Information

Articles are a powerful marketing tool in that they may be distributed and utilized to boost not only your brand but link popularity via search. For every page you create on your site, it’s helpful to have a widget that allows users to easily share the information through social media and book-marking sites. Implement code on the page that directs users to add the content and/or link to Digg, Delicious, Facebook, Twitter, and similar programs. Add This, a popular widget for blogs and social networks, uses one code to permit posting to dozens of such sites. The more you can expose your pages via this medium, the better the opportunity for strong rankings.

Enhancing Information

Once you have the attention of visitors, enhance the Web page through inviting interaction from readers. Set up code to allow comments or feedback, include links to Twitter accounts or newsletter signups so readers can receive more information, and of course link to other relevant articles within the site. Your site should be a continuous loop of information that is easy to browse and keeps interest. The more you add, the more you can enhance your online presence.

Kathryn Lively is a freelance writer specializing in articles on professional SEO writing and local ppc management.

The Art of SEO Writing

Posted in: Article Marketing, Blog, Blogging, SEO by SpiderWriters on June 22, 2009 | 1 Comment

You’ve launched your Web site and are ready to take on customers and clients for your business. If you possess some search engine optimization savvy, you likely have already a plan for promotion that involves using social media sites like Twitter and Facebook, and you have a blog attached to your site to help draw in traffic through regular, relevant content. How well your site appears in search on specific keywords will depend on a number of factors – including the popularity of search terms used, and the quality of the content you provide. If you feel confident enough to provide your own writing to boost rankings, it will be helpful to know that SEO writing, while similar to other styles of marketing, does have its differences.

Writing for the Web

It is argued that for Web sites to appear on the first page of search results, the HTML code must be clean, the content relevant, and the keywords plentiful. Unlike traditional journalism – which covers the who, what, where, when and why of an event in a concise, easy to read manner – the purpose of SEO writing is to combine strong writing elements with the right balance of words and phrases to catch the attention of search engines without appearing forced. As search engine spiders become more sophisticated in their mining for online data, they do better to weed out Web sites with an abundance of keywords stuffed arbitrarily in text. This practice, similar to spamming, can penalize a site when it comes time to index.

Let’s say your Web site is set up to sell baseball collectibles, and your best-selling items are baseball cards. You want to promote these items in your writing, so you blog a series of short articles on buying baseball cards. As you browse article databases for examples of SEO writing, you may notice that articles tend to run about 300-400 words and tend to stick to one subject. As you write your piece on baseball cards, however, it’s important not to repeat the term too often in your work. One rule of thumb in SEO writing is to limit your key phrases to a single occurrence every hundred words or so, and using a variety of related words to pick up on secondary searches.

So if you want to write an article extolling the benefits of collecting baseball cards, you’ll want to consider these and other phrases that may be used in search for your products: baseball cards, trading cars, sports memorabilia, baseball collectibles, rare baseball items.

If your site is set up for a different purpose, make a list of the ten most probable phrases used in search to find a site like yours, then work to use them in an informative on-site article or blog post for advertising your services. Link relevant terms to pages within your site to create a strong association to your site with the terms. The more you write and add to your site, the more search engines will note your authority on the subject at hand.

If you are unable to keep up with the volume needed to maintain high visibility on the Web, consider hiring the service of a professional SEO writer service to enhance the relevancy of your site. You’ll find the work will pay off as you gain the trust of new customers.

Making the Rounds With Social Media Optimization – Get the Most From Your Posts

Posted in: Blog, Blogging, Facebook, SEO, Social Bookmarking, Twitter by SpiderWriters on June 19, 2009 | No Comments

Need quality SEO writing to boost your site’s search rankings? Contact Spider Writers today!

In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media and SEO writing as a means of promotion can help establish relevance for your website.

As you create content to point to your site, you will find several options for promotion, many of which interlink to create a steady routine one should follow. It is said the best way to sell products or advertise services is to be an expert on said subject. As you write, it is necessary to become an expert on social networks and social bookmarking, so you will know the best avenues for distributing your information.

What do you plan to achieve with your website? Do you sell clothing, promote real estate for sale, or offer accounting services? Think of an article you could write that is relevant to your site’s content – 250 to 300 words on average is a good length, but be careful not to overload on one particular keyword as that may trigger spam filters of some sites where you plan to submit. Once your article is written and the necessary keywords and links to your site are in place, here is a suggested plan of attack. As this schedule of submissions becomes routine, take note to check your site’s stats and referral links as they relate to your SMO efforts.

Submit the article to an article bank – Hosts of content-driven websites tend to look for supplement writings to their sites in order to draw traffic. When a site owner uses such content, they are obliged to link back to the author. As you write articles, find a reputable online article database and submit your content. As others use your work, you gain the opportunity to have your site links from several third-party sources.

Blog your articles – Create a weblog for the purpose of archiving your expert articles. Because Google and other engines hold blog content with high relevance in search, you increase the chances of click-throughs to your main site. Set up a simple blog account through Blogger or WordPress or another source, and link your articles to your main site. If the blog has an RSS feed, take advantage of it. Apply the RSS feed to any social networks that allow implementation. Facebook, Squidoo, and Twitter are just three networks that can feed such content into their respective profiles.

Bookmark your articles – Once your articles are live, use social bookmark sites to promote your work. Sites like Digg and Delicious are constructed to collect links of relevant content. As you create accounts, save the various blog links and article links to these sites, and as people search the social bookmarks for this content they just may find you.

The more content you create and distribute, the better the opportunity for exposure. Considering the millions of people who use the Internet daily, the more sources available to you for placing content can help bring more awareness to your main website, and in turn drive traffic directly to you.

Kathryn Lively freelances articles on several topics within search engine optimization, including Virginia web design and regional PPC programs.

Hire a Ghost Writer to Take Care of Web Business

Posted in: Blog, Blogging, Industry News by SpiderWriters on June 18, 2009 | No Comments

Scary as the name (and proposition) sounds, hiring the services of a ghost writer to assist with your Web site need not be worrisome. If your intent is to draw traffic to your Web site through sharp, concise content on your field of expertise, you may find a professional writer specializing in search engine optimization is helpful.

As Internet businesses and organizations with visible online presences realize content is king when it comes to engaging search engines in high ranking procedures, it must be decided how to present the information. A person may know everything about a particular subject, but could have trouble expressing it in words. The job of the SEO writer is to polish those words to attract search engines and prospective customers.

The Advantages of a Ghost Writer

A ghost writer is defined as a professional writer hired to take on a specific job for another party – writing a novel or memoir, a series of press releases, or articles. The client may have the idea for the work, an outline and direction, and the writer fills in the gaps. The ghost writer normally agrees to credit his/her client with the completed work in exchange for a fee or other provisions.

How can such a writer help with your Web site? In addition to boosting the opportunity for high SEO rankings, you can further mark yourself as an expert in your line of work through a regular blog, active Twitter or Facebook account, or database of articles. As the site owner and business manager, you establish yourself as a brand and need to establish trust among visitors and clients/customers. The more content produced for that purpose can raise that trust and in turn lead to conversions on your site.

Of course, with running a business, who has the time to sit down and write? Given the speedy pace of the Internet, it’s natural for users to want the most relevant information that day, and it can be exhausting to keep up. A professional ghost writer is trained to produce, however, and can assist your company while you tend to other important matters.

Finding a Ghost Writer

There’s no shortage of writers looking for work – do an Internet search and you’ll find many within your area willing to bid on specific jobs. Freelance job databases are also a great source for talent, but as your goal is to raise awareness of your site through search you want to be sure to find a writer who not only produces good work, but knows the intricacies of SEO writing. There is a difference between SEO and standard journalism – a strong search friendly article must balance well the keywords under which you wish to be found, so an article doesn’t risk the spam label. As you search for a writer, ask for work samples and references before you make the offer.

The more writing on your subject you present onsite, the better the opportunity for high rankings, and more traffic. Hiring a ghost writer to work behind your brand to make it more visible is a great way to ensure success in the online world.

Making Your Blog Work for Your Business

Posted in: Article Marketing, Blog, Blogging, Industry News by SpiderWriters on June 16, 2009 | No Comments

Too often these days, we see advertisements on the Internet calling for bloggers to make “fast, easy money” through simply writing content. You post articles, maybe add an optimized link here and there, put up a banner on the sidebar and expect the cash to come rolling in the next day. Suffice to say, it doesn’t always happen, and while there may exist people who do bring in a modest income through regular blogging, one thing to consider when owning a blog is that in order for it to work well for you, it takes more than monetizing it. A blog needs to be visited and read by many, many people before you begin to see results.

If your primary function for the Internet is promote your business, it is imperative to have a web blog connected to your site. Whether you host the blog software on your domain or use a third-party host like WordPress or Blogger, regular use of the blog to optimize keywords for your main site can be of some help in boosting your search rankings.

What should you write? Regardless of the purpose of your website or business, the blog should have a down-to-earth, friendly appeal. Though it is to be utilized for promotion, perhaps alerts on sales and new services, it shouldn’t be constantly used as a means to hard sell visitors every time they come to read, lest they be turned off altogether. Keep a good mix of blog posts active; talk about what you do and what you offer, but take the time to hold an online conversation with visitors. Post about local happenings, use pictures or embedded links to related videos, and try to stimulate feedback from visitors.

Combining these efforts with social media networking can improve traffic to your blog as well. Open accounts with Facebook and Twitter, for two, and use them to refer people to new articles on your blog. Sign up for social bookmarking sites like Delicious and Digg, and save the URLs of specific articles and posts you feel have a wider appeal. The more “word of mouth” enthusiasm you can generate, the better for your stats, and business. You just may find that blogging can bring you a decent income as it leads people to your main site.

Kathryn Lively is a freelance writer specializing in articles on Virginia web design and local PPC advertising.