Twitter may be the rage on Capitol Hill, but the American public at large is not yet sold on the microblogging site, according to a new poll.
Only 15 percent of Americans believe that Twitter is an important new tool for mass communication, according to a new 60 Minutes/Vanity Fair poll conducted in late August.
Much larger numbers of Americans cast doubt on Twitter’s usefulness, or were otherwise unfamiliar with the social networking service.
Thirty-nine percent said Twitter is a fad that will fade away, while 43 percent had either heard of it but didn’t know what it is, or had never heard of it.
Is Twitter a fad, or a valuable component in one’s online marketing strategy? Look around you, at the way communication is relayed. Think of how in just over one century we have evolved from telegraph to radio to television to the Internet. The rules of journalism in the 1970s don’t jibe with action today. Used to be if breaking news happened our television shows would be interrupted for on the spot reports. While that might still occur, social media sites like Twitter get there first.
Before you dismiss Twitter as a fad, learn more about how it can help you reach new clients and customers, and extend the reach of your brand beyond your neighborhood. Community is global now, your business must be, too.
Contact Spider Writers, social media specialists in Virginia Beach, at 757.499.1990 to learn more about how we can help you.