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Starbucks, Microsoft are mighty in social-media marketing
Posted in: Blog, Industry News by SpiderWriters on October 12, 2009
If you’re a business that’s not using social media, some experts might argue you’re not truly engaged with your customers.
But don’t think that just by setting up a Twitter account or a blog that your company has done enough. In order to be truly successful, companies — like Starbucks, Microsoft and Amazon — need to respond to comments immediately, post new content and share what others are posting, said Charlene Li.
Li, co-author of “Groundswell” and a partner at Altimeter Group in San Mateo, Calif., led a study that linked social engagement, customer satisfaction and business success. She said social-media marketing is about how businesses talk with customers, and found that Seattle-based Starbucks is better than any other brand at doing just that.
Are you using your social media presence to “talk” to customers and clients? Perhaps it’s time to learn more about how to put the “social” back into social media, and your business.
Spider Writers is here to assist you with your Virginia social media needs. Contact us today at 757-499-1990, ext. 101.
