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It Pays to Advertise Your Social Network
Posted in: Blog, Facebook, Twitter by SpiderWriters on October 26, 2009
Driving in to New York City this weekend while attending a conference, I found it difficult not to notice the many billboards scraping the sky. It isn’t uncommon, either, to find advertisements for venues outside of the city – with resorts in Connecticut and New Jersey vying for attention. One in particular struck me – a billboard for Mohegan Sun that featured not the casino’s main URL, but its Facebook fan page! Thanks to the recent application of vanity URLs for the social network, it’s easier to promote memorable addresses, and put them on billboards as well.
That the Mohegan Sun has close to 7000 fans on Facebook – pretty good considering its proximity to Atlantic City, could stand as testament to the power of promoting social media. The page itself is updated regularly with information on touring acts and events, and feedback appears to be active as well. Will definitely keep a lookout for other ways social media is advertised offline.
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