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Spider Writers, A Social Media Marketing Agency

Spider Writers is a leader in quality, effective social media writing, social media optimization, and linkwheel creation services. A division of the award-winning Virginia Beach web design firm CINIVA Systems, Spider Writers serves to assist businesses and other organizations with consistent and interactive marketing of brands, products, and services via the major social networks.

With Spider Writers, we take clients to the next level of social optimization through regular monitoring of social profiles and communication with fans and followers about your brand. We do more than just machine-gun post links and bombard people with continuous, faceless ad copy – we reach out to people and show them what’s behind your corporate logo…somebody who listens and is ready to help.

Call on us today to learn more about how we can help improve your visibility and authority in your realm of business. We are proud to offer the following services:

  • Facebook Marketing: Spider Writers will set up new or maintain current business accounts and pages to attract “like”-minded users, and work to grow a following that not only reads your status updates, but responds.
  • Twitter Marketing: Spider Writers will set up and monitor your Twitter account(s) for brand reviews, and assist users searching for your products and services.
  • Social Media Maintenance: We can create highly visual and attractive presences for your business on the big-traffic sites like Pinterest, YouTube, Tumblr, and apps like
  • Article/Blog Marketing: Our team of expert SEO writers can syndicate relevant articles throughout the Web to optimize the key phrases that bring traffic to your website.

Over the years, we have had the privilege of creating highly functional and unique Internet presences for top clients, which include:

  • Jamestown Settlement and Yorktown Victory Center
  • Currituck County Department of Travel and Tourism
  • Care-A-Lot Pet Supply
  • Nancy Chandler Associates
  • Sundays Blue Box Tanning Resort
  • Home Solutions of Virginia Beach
  • Atomic Plumbing

With over twenty years of writing experience and ten in the ever-changing world of search engine and social media optimization, the team at Spider Writers have delivered results to clients who enjoy strong referrals and legitimate traffic to their main websites. We can do it for you, too. Contact us today to learn more and to request a free quote for our social media optimization and social media writing services.

Our Team

Steve Van Leeuwen- President

Steve Van Leeuwen’s real-world expertise and successful Internet marketing track-record provide an added dimension to Spider Writers.

Steve has over fifteen years of experience in executive marketing and business development. Beginning his career with Roche Diagnostics as Worldwide Director of New Product Development and Specialty Markets, Steve was responsible for sales of over $100 million dollars. Products developed from his tenure with Roche, including specialized blood glucose instruments, have enjoyed sales of over one billion dollars. Steve has also served as shareholder and Vice President of Bainbridge Sciences, a Seattle-based biotechnology company that develops unique products for cancer detection. Following the successful sale of the company, he went on to serve as Worldwide Director of Marketing and Business Development For C.R. Bard’s (NYSE:BCR) diagnostic division. From this position he started an Internet marketing company called the Tysa Corporation.

Within three years, Tysa became the largest web-based automotive data collection enterprise on the West Coast. After selling Tysa to the Trader Publishing Company of Norfolk, Virginia, Steve founded Lifelines, a Web-based, health-services directory, which he also sold for a substantial return on investment.

Steve is a graduate of Indiana University’s School of Business.

Robbie Foglia – Manager, Search Marketing and Web Development

Bringing his experience with advertising and marketing to the  team in 2008, Robbie handles search marketing strategy, pay per click campaigns , and web design for many government, non-profit, and commercial clients.

Prior to his employment at Spider Writers, Robbie developed marketing strategy for the surfing retail chain owned by Arbear Inc. He also worked on internal strategy and corporate public relations at Mindcomet Corp, an interactive marketing agency in Central Florida, and performed copywriting and editing for the Orlando entertainment periodical aXis Magazine.

Besides determining ways to improve the quality of web content, he is fond of local music, reading, exercise, and travelling. Robbie Foglia is a Summa Cum Laude graduate of the University of Central Florida’s Advertising/ Public Relations program, currently residing in Norfolk, Virginia where he grew up.

Kathryn Lively – Search Marketing and Content Specialist

Kathryn brings over 10 years of experience in search engine optimization and nearly 20 years of professional writing experience to Spider Writer. A former English teacher and student of journalism, Kathryn worked a variety of jobs – library assistant, bookseller, book editor and marketer, and SEO manager of a national communications company – before coming to Spider Writers to assist clients with SEO writing and Social Media optimization.

Kathryn holds a Bachelor of Arts degree in English from Jacksonville University.