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Information vs. Community: Determining the Direction of Your Social Media Presence
As long as marketing exists, so word of mouth will remain the most proven method for promoting products and services. With social networks, the odds of good buzz are amplified through tweets, Yelp reviews, Digg clicks, and even the simplest of social status updates. If you want people to talk about your business, you know your presence online has to give them something for discussion.
Variety in Social Media Marketing Keeps Followers Interested
Are auto-feeds worth the risk of losing readership, especially if one estimates a person willing to track all of your social profiles is apt to patronize your business? Do you risk less conversion, or even neglect of a particular profile, if you pull the system apart?