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- Many of these suggestions are common sense, but it's important to be interesting an engaging with your social media. http://t.co/Y6U97LkW More »
- Most people consider McDonald's recent Twitter campaign a failure, but the true failure in any marketing ploy... http://t.co/M0MoO9IE More »
- Did the #McDStories campaign really backfire? People are talking about McDonald's. A failed campaign is usually one where nobody talks. More »
What's on Your Blog? Widgetize That Sidebar for Fun and (Maybe) Profit
So if you’re blog sidebar is naked – doesn’t matter if you use Blogger, Wordpress, Typepad, or another CMS – it’s seriously time to consider dressing it up. If somebody is aware of your blog and reading it, they should know where else they can find you. Here are just a few widgetized goodies to use to brighten up one of your Internet homes.
Should You Monetize Your Twitter Account?
It’s natural, as you sign on to a new site or social network, to gravitate toward like-minded people or others working in your area of expertise. As a writer and social media specialist, I tend to follow colleagues and experts in the published and SEO fields to keep up on rumors and events. Ultimately, I realize many of the people I follow are using Twitter not so much to trade recipes and water-cooler talk about Lost and the Super Bowl, but to promote their own interests. Authors have books to sell, SEO mavens have services to exploits, and the bottom comes down to money – the more time invested in social marketing should eventually yield results.
Document Sharing Boosts Social Presence
Earlier we discussed how businesses can use digital publishing to their advantage, and increase authority in their specific fields by offering books and guides for visitors to download. As publishing moves forward into the social realm, with Facebook and Twitter users sharing viral data 24/7, those interested in attracting attention should acknowledge their options with regards to document sharing. Whether your aim is to publish white papers relevant to your business, or to sell a cookbook of family recipes, or even to share you non-profit’s newsletters, your involvement in social media and social sharing can help boost visibility of your cause, and in turn increase business and/or donations.
Facebook Turns 6 – You've Come A Long Way, Baby
Back in MY day, Facebook was very different than it is now. Only college students were allowed, and the news feed was non-existent. We didn’t use Facebook to figure out a company’s business hours, talk with our favorite aunt in Vegas or live feeds. Back when it was www.THEfacebook.com, t here was no Farmville, no Mafia Wars, dopplegangers or status updates. The utility of Facebook was brilliantly simple – if you didn’t go to class to take notes, send your friend a message (writing on the wall was kind of weird at the time).
What's It Worth to You? The Free Model Versus Subscriptions
Is there value in giving away information as opposed to charging it? Would you be tempted to go elsewhere for content to avoid a monthly subscription? Would you prefer to subscribe to a trusted brand with mediocre content rather than a little-known entity with a better offering?
Second only to your main website, your Facebook fan page is your most important marketing tool. We’ll help build your fan base and turn casual observers into regular visitors…and happy customers. Interact, update, and offer your fans the best of your business. Customization and applications boost your visibility.
Twitter brings the news in real time, often before the AP and CNN can. If your business relies on distributing time sensitive updates and sale we’ll make sure your voice tweets loudest. Let SpiderWriters build your following and integrate your blogs and other social networks into a Twitter account that soars.
Blog
Blogs remain an integral medium in relaying news and opinion. Using a blog, you establish yourself as an expert in your field and attract regular visitors through RSS distribution. Our team of professional writers can turn your data into an informative database for customers and clients.
YouTube
Video is viral. If you don’t have at least one clip on YouTube you’re missing out on placement in the second largest search engine on the Internet. We’ll help you integrate video into your sites and social media and draw viewers to share your clips with friends and family and keep your brand alive.
Social Media and Spontaneity: Stimulating Sales on the Fly
One could argue Amazon.com, arguably the largest online retailers of books and videos, weathered a grand share of abuse over 2009 due to a number of gaffes involving the de-listing of gay and lesbian literature and other titles from their search functionality. The Twitter hashtag #amazonfail became well known and oft-used to chastise the mega-ecommerce site for their actions, yet these days it doesn’t seem that term will retire soon.
