When it comes to social networks like MySpace and Facebook, a user may favor one over the other and simply focus attention wholly on the preferred site. Recently an acquaintance posted on his Facebook account that he may never log into MySpace again because he found the feed layouts and real-time updates on Facebook more user-friendly. As he uses social media primarily to keep up with friends and family, he isn’t bothered by a neglected profile page. Should a business, however, that began its social marketing campaign gung-ho with a presence in every port worry about “site rot”?
As you monitor the comments by fans on your Facebook page, you may swell a bit with pride to constantly see missives praising your business, your products and customer service. Ultimately, however, the pendulum will swing in the other direction – it does hold true that you can’t please all the people, all the time. Just your luck, the one person who suffers a negative experience connected to your business – regardless of the situation – may surely take his/her voice to the streets…and Facebook.
Before you do sign off on that iPhone or Android application, however, you’ll want to take some time to consider if you truly need such a thing. Think about your blog and what you write and post: how broad or how narrow is your target audience? Do you have an established subscriber base you track from the blog statistics or through analytics like Feedburner? Do you believe you will see a healthy ROI in terms of new readership, monetary compensation from AdSense or other affiliations, or sales of products and services you promote?
When Twitter fails, for a minute or even longer, it’s not the end of the world. It presents the beginning of opportunity for thinking outside the box and finding another way for your marketing to work. Sit back, take a break from the Fail Whale, and see what other fish are in the sea.
From the tragedy of the earthquake in Haiti has come perhaps the best example of global cooperation by way of social media. Following this natural disaster, it’s reported that text message donations alone have accounted for at least $22 million dollars given to relief organizations like the Red Cross.
Perhaps, if you checked the statuses of Facebook friends over the weekend, you saw them, too. Multitudes of women, posting a single color beside their avatars. Black, white, peach, red, lavender, pink…every color of the rainbow. It seemed some female friends were in on the joke, judging from their comments. If you’re a man, no [...]
Lately, when I log on to Facebook I noticed many of my friends have joined unusual fan pages. One “Lost” fan, rabidly upset at the notion of an episode’s pre-emption, joined a page called Obama better not schedule his State of the Union Address the night of LOST! Others have aligned themselves with equally absurd [...]
Should one consider to be more responsible while using social networks like Twitter and Facebook? When we post status updates and share news, we essentially share with the world a taste of who we are in real life. Is there a fear that we might come off as vacuous or indifferent people, or does social media challenge us to be more interesting and entertaining – always “on”?